Reading a magazine in today’s world offers two types of magazines: physically reading a magazine or reading online car magazines. Those who spend a lot of time on the computer typically will not go to the store and pick up the current car magazine—not all, but usually most. Instead, they will browse through a search engine by the subject they are seeking information on, and click on whichever online car magazines offer them the most efficient information they need.
Most computer individuals find that to set down and read a magazine is rather limiting in several areas. One is time, as it seems to take longer to search through lots of area in the magazine itself for the one thing needed, as compared to simply typing in a word for what was being sought, such as “car stereo” or “how to do a tune-up.” In fact, the areas that are in one magazine purchased from the local grocery store limits what that one magazine has in it. The many online car magazines can offer up several magazines’ opinions as compared to just one, and ten times faster.
After awhile, the consumer will get a feel in the online world what they prefer to read and what gives them the most information. Then many will purchase a magazine subscription or get a free car magazine to check it out to read in a more leisurely manner. One is not better than the other; it just requires a different focus.
For those in a hurry or do not quite know what they want, the online car magazines would be absolutely perfect. For those who know exactly what they want or have more leisurely time, the hand-held magazines would be perfect to sit in an easy chair and browse during the evening.
Something that has a little to do with choosing computer online car magazines over physical magazines is speed and age. This seems to influence the minds of computer operators, as reading a car magazine seems slow to most of them and extremely restrictive to the younger audience.
Older individuals, maybe because many are less computer savvy, prefer the magazine to read. Something held in their hands is considered “tangent” and can be carried from room to room, to the doctor’s office, or on the bus to work. Younger consumers will have a laptop computer to search things out in a quicker manner, rather oblivious to their surrounds as they work en route to wherever.
The reason many car magazine publishers offer both home subscriptions and online websites is because of the different consumer targets. Many older individuals enjoy the online car magazines while the younger individuals who enjoy reading will bring home a magazine or subscribe to one. It is impossible to target just one group of consumers, so offering a wide variety of choices will allow the car magazine publishers to expand their audience—plus cover all bases for the consumers.