Even though Magazines are still selling better than newspapers these days, they too are suffering from a decline in numbers. We know that the bigger magazines will be around for a long while to come, but it is very difficult for newer magazines to get off the ground.
The print magazines are very expensive to produce factoring in production costs, salary, and very slim profit margin if any at all. The economy is very sluggish and people are just not buying magazines the way that they used to. When they do buy magazines they are looking specifically for cheap magazines subscription rates. Like everything else magazine subscribers must make sure they make the best deal for their hard earned dollars.
A major contributing factor for magazine subscriptions going down, is the onset of the Internet, where every thing can be fast and free. Huge media corporations can afford to put an online version of the print magazine on the Internet, but where does it leave the small businessperson who wants to get ahead in this cutthroat world of print magazines?
Small time businesspeople have to contend with cheap magazines subscription consideration. However, it is very difficult to produce cheap magazines subscription rates and balance the budget. Several new magazines have tried to do just that and have gone out of business within the first year. Yet, it doesn’t stop there, major magazines are facing the cold cruel reality of a declining industry.
according to Economist.com http://www.economist.com/business/displaystory.cfm?story_id=9867938, Time magazine, a giant in the industry has had to debunk rumors that it was being taken over by IPC media, a British concern. Other major magazines, such as Maxim may also face this growing possibility of corporate change over. According to the Economist the mens magazines are hardest hit.
Some of the largest magazines branched out on the Internet hoping to attract a wider audience but online sales only bring in a small fraction of the money that print magazines traditionally have done.
Even big magazine publishers have resorted to cheap magazines subscription gimmicks, offering their magazines at a fraction of what they used to, just to secure their subscribers.
This problem also adds to the growing burden on the small businessperson who has to comply with cheap magazines subscription fallout. With fewer advertisers, and less capital to go around, the magazines put out by the small businessperson will pale in comparison. This leaves the consumer with a cheaper looking magazine at a higher premium.
Most consumers just do not buy these magazines; they will no doubt go for their tried and true favorites and perhaps still be able to maintain as many subscriptions as they once did before, now at much cheaper magazines subscription rates.