“When models style the latest clothes on the catwalk in Paris, they’re not just showing off the latest fashions. They’re offering a glimpse into tomorrow’s world. Styles that debut at these shows trickle down to the mainstream; music played at these events sometimes reaches the radio and styles influence general societal trends.
Fashion trade magazines keep fashion insiders informed as to the goings on at these Ground Zero events for popular culture. The rest can just stay in the dark on ground-breaking developments. Fashion trade magazines are written for the audience that knows the future when they see it.
The World of Fashion
Most people remain oblivious to the word of fashion, to Paris runways and cutting edge designers. And yet they’re constantly surrounded by it. It’s just that it’s been quite awhile since fashion trade magazines were covering their styles.
Every style, however bland today, was once cutting edge to some degree. Like now, people once watched those styles and wondered how anyone would ever wear them. Don’t laugh at the runway fare of today – it’s not too hard to see it being worn tomorrow.
For two centuries the world of fashion has been shaped by a handful of elite designers known for their cutting edge. Fashion trade magazines will take you closer to these minds that shape the world – and reflect it.
A Mirror Of Society
At the same time, fashion aficionados will also note how the different styles seem to reflect the attitude of the day. Victorian ethics were much more conservative than ours are today, and as such their clothes were left much to the imagination. As sexual topics became more and more openly discussed, people became more comfortable, and the new styles began to reveal more skin. Indeed, if a Victorian were to look at a simple woman’s blouse today, he’d wonder why the women of the 21st century walk around in their underwear!
Fashion trade magazines provide more than an insight into retail tips and market strategies. They also provide a window into an evolving society, and inadvertently discuss the mores of the time. Most people put a lot of thought into how they dress, not wanting to stand too far out in a crowd. Thus, they conform to accepted standards; studies of popular fashion reveal what such standards are.
Conservative elements often claim that these more revealing clothes lead to the societal decay, not the other way around. Perhaps they’d gain a different understanding if they read through the fashion trade magazines, where they could see people deciphering rends and figuring out how best to respond. Why bother forcing something on people, when you can just give them what they want instead?”