Hip hop music’s popularity, like any of the other genres before it, is beginning to plummet. The dawn of instant music downloads made possible through the internet made music listeners more choosy when it comes to music quality. No longer can an artist bank on a single style over and over to boost sales. Today’s fans expect creativity from them to capture their attention and keep them wanting more.
It used to be that to have a hit, you just needed the proper beat. Unlike before, hip hop music can no longer depend on beats alone. To draw the audiences of today, one needs something distinct, without completely straying from the fundamentals of the hip hop genre. Now, you need to have lyrics that are completely unique.
Things, as history, is bound to be repeated. All over the hip hop industry today are artists who believe mixing beats to lyrics written by others is all they need. Remixes were big during the late 70s up till the early 80s, when hardcore disco fans mixed in some disco beats onto older recordings, creating hits in an attempt to revive disco. Some artists resorted to this old trick after being faced with the need to improve record sales and bring fans back.
It worked, for a while. But fans tend to change, and those who just depend on another’s efforts will soon find themselves falling off the sales wagon. Then along came artists like Ludicris and TI, among others, that found that writing their own stuff was way easier than copying someone else’s. A new period of hip hop music was given birth: themed albums. Following the example of groups from the early 80s, artists started creating albums centering around a single theme and writing lyrics of their own in each song. It worked out great.
Artists of today filled hip hop music with high quality songs that they write and compose on their own. From love to living a charmed life, hip hop artists have a variety of different themes at their disposal that enable them to go further than before, gaining hard earned popularity in the digital world.
Digital downloads run today’s music world, and giving die hard fans special and exclusive tracks keep the albums selling, and the competition scrambling for more ways to come out on top. The next chapter of hip hop music is forged, and those who cannot cope up with the continuous demand for creative work fall behind, leaving standing the true poets of present hip hop.