To get the most out of becoming an insider in the hip hop music underground scene is to find promising artists with big dreams and start working for their interest. This can be the start of your producing career, managing their music careers from local radio station exposure to top of the chart fame.
Many former underground hip hop artists found success after their careers in producing records of other new artists. Hip hop artists like Dr. Dre, Timbaland, P. Diddy and Master P have gone on to build their own labels by gathering unknown talents from all over the hip hop world and carefully managed theirs careers into becoming superstars of today, like Beyonce and Ludicris.
Penetrating the world hip hop music underground will not be easy. You will need to have good skills in promoting yourself and as well as your artists. You need to have a fine sense in recognizing trends in the music market and a sharp eye for talents fitting the season.
You also require a knowledge of the technological aspects of producing hip hop music inside a studio, this will help you identify between things that are effective and those that are not, make sure of this before going out to find yourself an artist. Promoting yourself and making connections with established labels could be one way of getting training.
To flourish in the hip hop music underground you will need to have a strong business sense. The legend now known as P. Diddy started from managing artists from the hip hop underground, such as The Notorious BIG and Tupac Shakur. His sense of business management and entrepreneurship went a long way to started those careers, as well as his own. NOw, because of his hardwork in the past, he was able to expand his business ventures on to other things and lead back to his roots at the hip hop music underground.
You will need to be able to make a brand for yourself. Do you want to venture out of the underground and into bigger venues? You will need to develop your own biological trend radar by going to popular clubs and seeing for yourself what goes well with the people and what doesn’t. Then, start working the hip hop music underground to search for groups and artists that can develop and fill the listeners’ demands.
The best way to work yourself out of a good rapport with the hip hop music underground is to practice to deceive. Filling your artists with false hope that you are incapable of fulfilling will be reputation suicide. Always take in consideration your limitations and promise only what you are able to deliver.