Maybe your mother can do five things at once, but multitasking is not always the best advice for the Internet marketer. Think about it: if you’re doing five things at once, which one is receiving your full attention? It’s far better, most of the time, to focus on one thing at a time, do it well, and then move on to the next item on your list.
Keep Business Calls a Priority
While you can probably get away with stirring the soup and throwing the clothes in the dryer when you’re on the phone with your sister, multitasking while you’re on the phone can be a huge turn-off to clients and customers and could cost you their business.
I don’t know about you, but I can usually tell if the person on the other end of the phone is doing something else and I find it highly annoying. Time management doesn’t mean saving time when you’re losing customers.
Focus! Focus! Focus!
Even when you’re alone, it’s important to focus on the task at hand. While you may like to work with the television on, it can be a huge timewaster and your productivity can suffer as well.
Now, that’s not to say that all multitasking is evil; there’s nothing wrong with folding the laundry while you watch television in your off hours, but there’s certainly nothing wrong with doing absolutely nothing while you relax and watch TV either. In fact, you’re likely to enjoy your off time even more if you will let yourself be totally off during leisure time without trying to accomplish something every minute.
Quality vs. Quantity
While you may indeed get more done when you’re multitasking, don’t neglect the importance of quality. Clients who insist on quality work and products will only patronize Internet marketers who are able to consistently provide quality work and products.
Remember, too, that word of mouth travels even faster online than it does offline and no matter how fast you produce, if you get a reputation for shoddy quality, you’ll find that reputation almost impossible to lose.
Quality should never suffer for the sake of time management, but rather, effective time management should allow you to produce quality work each and every time. Save the multitasking for when you are watching television, listening to music, or leave it out altogether and enjoy quality time when you’re relaxing as well.