The most recent news in medicine isn’t going to come from a consumer magazine. Everyday researchers are uncovering new breakthroughs that are saving lives, but those breakthroughs take awhile to reach the patients that will profit by them. First that information will appear in medical trade magazines.
Think of medicine like a science. When scientists find a breakthrough, the first publish the findings in scientific journals where they can be critiqued and reviewed by their peers. In the same way medical researchers introduce their theories to medical trade magazines. If you read about a new development in the newspaper, odds are that reporter was getting his news from the medical trade magazines.
So why not follow their example and get the news straight from the horse’s mouth? Medical trade magazines aren’t intended for the average reader, so be prepared to chew through a surprising amount of scientific information. But reading these medical trade magazines will give you a better grasp of the ever-changing world of medicine – and that knowledge will pay off in the long run.
How Much Detail Do You Want?
A search for medical trade magazines reveals specific magazines dedicated to medical equipment, pharmaceutical developments, health care services, patient care, economics and ethics.
Furthermore, all the different fields of medicine are broken down into specific magazines that track them. There are magazines devoted to urology, radiation therapy, and cardiovascular care and cancer treatments. Each field of medicine can be considered a field unto itself. The general practice doctor is still out there, but more and more he’s referring patients to doctors with an extensive knowledge of fields he has only a slight grasp of.
Nevertheless, the various fields do intersect from time to time. Many medical trade magazines take account of this, and try to give an overview at the same time.
Finding the Markets
If you want to subscribe to these magazines, the Internet is your best bet. Most trade magazines have very high cover prices, since they must compensate for their smaller subscription list. Many online websites have offers that can save you lots of money off the cover price.
Furthermore, most online magazines have a better idea of reaching out to the audiences. Lacking space on the magazine shelf, they fly under the radar for most reader who would enjoy them. It’s in their best interests to create as thorough of a web presence as possible to attract these viewers.
Many trade magazines direct you to other trade magazines that give you a more thorough understanding of the issues. Unlike their consumer counterparts, they’re not afraid to share. Take advantage of that, and learn as much as you can.