There has been this idea that the hip hop genre may be nearing its demise, since record sales continue to go down. In producing music geared towards the revival of the popularity that hip hop music used to have, a producer must come up with a unique way of creativity that can capture the fans’ attention and keep it for long.
The key in producing hip hop music that will sell is finding something new to the genre. Experts noticed a change of the intended market’s attitude towards violent rap influenced music, and that people are getting tired of the dark side of hip hop music. A need for change is evident.
Always remember that today’s technology makes it possible to download music easily over the internet, making the challenge of selling them a task harder than ever before. A good way to sell is to offer special tracks available only in collections that can be purchased through department stores or over online stores.com. Having something unique that’s not downloadable through any source can be a great advantage in raising record sales.
Current buyers pay attention to the amount of sampling from other previous records in new releases, so an effort to reduce this number is needed. To be successfully efficient in producing, monitoring and keeping the number of samples used to the least number possible is a must. A recent release by TI called Paper Trail used only four samples, while the competitors used as much as 35 to 40, and yet not being able to do as well. Originality is most important, now more than ever, in swaying sales to your favor.
Another way to produce hip hop music that will be popular is to have artists show their creative sides. Album releases by hit artists like Ludicris, The Black Eyed Peas and Flo Rida have lyrics that are unmistakably original. The beats may be similar to hip hop music from the past, but the lyrics are what is selling these releases over their competitors. Stick to what sells.
To produce hip hop music in today’s industry, you must foster originality and creativity, and be able to evade bad press from popular critics. To get them interested in buying, there must be something that can only be gotten through what your selling and not from anywhere. By offering them something hard to get, you will make them want to get it even more. Keep the people coming back for more original and fresh music, and keep offering better quality sounds than the competition, so that you will be able to continue producing hip hop music profitably in the coming years.