“If you’re looking for new information on visual communications, it’s very unlikely that you’ll find it in mainstream journals. Quite the opposite: Your best bet lies with trade journals, publications that never bother to approach a wide audience.
But these publications are often hard to come by. The Internet is changing that in a big way, however. Now you can get the latest in visual communications from online magazines. Many of these trade publications now have an online presence, which negates their high prices and limited availability.
It’s good that you can find these visual communication articles in online magazines. The trade changes constantly, and savvy marketers are always on the lookout for new ways to reach a jaded audience. Its today’s advertising heavy world, many people dismiss all but the best visual communication. Online magazines are putting the experts in touch with other experts.
A wide variety
A search for visual communications in online magazines reveals a staggering number of fields. Some deal with animation, other with printing or graphic arts. Other magazines are more general, and cover the intersection of the various fields that fall underneath the communications umbrella.
With the field so splintered, it makes sense for communication experts to be as proficient as possible in a field. But they should become as familiar as they can in as many fields as possible. You can get a good overall lesson in visual communications from online magazines, many of which are e-mailed directly to your account.
It’s not unusual to see the different fields intersect. Today’s media is going for the total approach: Not only can you listen to the advertisement, you can also log on to the website and read the pamphlets. The more likely a product stays in front of the consumer, the more likely they are to buy. The trick is never letting your product leave their thoughts.
The online magazines also come in very simple, short articles that are easy to digest. It’s difficult keeping up with your primary field, so this condensed information makes learning easier than ever.
These publications also give you better access to experts who are actually willing to answer your questions. Trade magazines are only intended for certain people to network, which inspires a feeling of belonging. Not just anyone has access to this information, and the people who write the articles aren’t too far removed from the actual field. Rather, they are often professionals not unlike yourself, working people who have found them time to share some advice. Few fields have as many facets as visual communications, but online magazines are doing their best to streamline this information.”